Cookie Policy
TABLE OF CONTENTS
Cookie Policy
This Cookie Policy explains how Tractivity Limited ("Company", "we", "us", and "our") uses cookies and similar technologies to recognise you when you visit our websites at https://tractivity.co.uk, ("Websites"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
In some cases, we may use cookies to collect personal information or data that becomes personal information if we combine it with other information.
What are cookies and similar technologies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, Tractivity Limited) are called "first party cookies". Cookies set by parties other than the website owner are called "third party cookies". Third-party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.
Functions usually performed by a cookie can also be achieved by other similar technologies, such as tracking pixels. Tracking pixels are code snippets included within a website that allows website owners to track user behaviour and conversions.
From now on, this Cookie Policy uses the terms 'cookies' or 'cookie' to refer to both cookies and similar technologies such as tracking pixels.
Why do we use cookies?
Like many organisations, we use first and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Websites for advertising, analytics and other purposes. This is described in more detail below.
The specific types of first and third-party cookies served through our Websites and the purposes they perform are described below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):
How can I control cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Preferences Popup. The Cookie Preferences Popup allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.
The Cookie Preferences Popup is shown to you the first time that you access our website and via a link in the footer thereafter. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies. As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information.
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit optout.aboutads.info/?c=2&lang=EN
or www.youronlinechoices.com.
The specific types of first and third-party cookies served through our Websites and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):
Essential website cookies:
These cookies are strictly necessary to provide you with services available through our Websites and to use some of its features, such as access to secure areas.
| Cookie | Name | Purpose |
| ASP.NET Anti-forgery Token | _RequestVerificationToken | This is an anti-forgery cookie set by web applications built using ASP.NET MVC technologies. It is designed to stop the unauthorised posting of content to our website, known as Cross-Site Request Forgery. It holds no information about the user and is destroyed on closing the browser. |
| Tractivity Site Preferences | _tractCookiesAcceptance | This cookie is used throughout our site to store a visitor's cookie preferences. This cookie holds no personal information about the visitor and expires 30 days after creation. |
Non-essential website cookies:
These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customise our Websites for you.
| Cookie | Name | Purpose |
| Google Analytics | _ga _gid |
Google Analytics cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. You can opt-out of Google Analytics, via their website. |
| Live Chat | __livechat | the __livechat cookie includes the following parameters: lc_all_invitation lc_auto_invites_shown lc_chat_number lc_client_version lc_goals_achieved lc_integration_params lc_lang lc_last_chat_start_time lc_last_conference_id lc_last_operator_id lc_last_operator_key lc_last_operator_key_per_skill lc_last_operator_per_skill lc_last_visit1574079500 lc_nick lc_ok_invitation lc_page_view lc_sessionS1574079500.f400b8ee04 lc_visit_number0 mcid mcid_done Which are responsible for a number of things. Including: tracking Greetings displayed, number of chats, version of LiveChat, localisation, last operator the visitor chatted with, name of the visitor, session ID and the number of visited pages. |
| Lead Forensics | Tracking Pixel | Lead Forensics is an analytic tool we use to help link into one of our advertising programs. no personally identifiable information is captured. |
| Madison Logic Tracking Pixel | uuid2 | We'd like to use a tracking pixel provided by Madison Logic to help link into one of our advertising programs. No personally identifiable information is captured with this pixel but it will read a visitor cookie or mobile device ID and reference this against the Madison Logic data management platform. |
| Hotjar Tracking | _hjIncludedInSample, _hjid | Hotjar is an analytics and feedback tool that we use to understand how our website is used and improve usability. Hotjar sets cookies to help us track behaviour across pages and to control visitor polls. The cookies carry no personally identifiable information. |
How often will you update this Cookie Policy?
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please, therefore, re-visit this Cookie Policy if you wish to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.
Where can I get further information?
If you have any questions about our use of cookies or other technologies, please email us at enquiries@tractivity.co.uk.
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